myLEADERBOARD is a premier developer of mobile applications and a provider of these services for on site activations. Our applications are designed for passionate fans within the sports and entertainment communities. On a mobile device, enthusiasts receive a real-time, interactive and robust experience loaded with compelling content.
The company’s services and applications have been successfully received at the U.S. Open (golf), the PGA Championship and numerous PGA TOUR events including the PLAYERS and the Pebble Beach National Pro-Am. AT&T has sponsored a custom application at over 50 college football games. Additional sponsors include American Express, MasterCard and Wachovia Corporation.
myLEADERBOARD has a multiyear agreement with CSTV to operate, ad serve and measure the mobile component of their wildly successful Game Tracker platform, allowing fans to follow college football and basketball action wherever they may be.
Our most significant new agreement encompasses developing a mobile application of one of golf’s 2008 major championships.
Fan enhancement is the focal point of the myLEADERBOARD service. However, for sponsors and advertisers, our applications are an excellent vehicle for brand exposure, lead generation, data collection and research. These applications provide a fresh medium to reach a highly targeted audience.
Finally, our applications and on-site delivery of these are designed with both quantitative and qualitative measurement in mind, allowing advertisers or sponsors to evaluate what they spend on marketing and activation.
A wide range of mobile devices operating Windows Mobile, RIM (Blackberry) and Palm are supported. The iPhone will be supported in Q2 2008.